???????????: ????????? ????? ???????? ?????? ??????? ?? ?????

???????????

?? ?? ?? ???, ??? ????? ??????? ????? ???? ?????? ????? ????? ?? ?? ?????? ???? ?? ??? ????? ??? ????? ??? ?? ??? ????? ??? ????? ???? ???????. ?? ??????? ?????? ???? ?? ?????? "????, ????? ???? ???? ????? ????…" ???????? ???? ????? ???? ???? ???? ???? ??? ?????? ???? ?????????? ?? ????. ?????? ???? ?????? ??????? ???? ?????, ?????? ??? ??? ????? ???? ?? ????????????: ????? ????? ?? ???? ??????? ????? (?????? ?????? ????? ?????), ?????, ???? ???? ?? ??? ???? ?????? ???.

?? ????? ???? ?? ??????? ?? ?????? ????? ??? ?????? ??????? ????, ??????????? ????? ?? ?????? ?????? ??? ??? ?????, ??? ???? ??????? ?????? ????????????? ?????? ?? ???? ????????.

????? ????????, ????? ??????? ???? ?????? ???????????? ??? ?????? ?????? ???? ?????? ???? ?? ??? ??? ????? ???????'???, ?????? ??? ?????, ?????? ?? ??? – ???????. ???????, ????, ????? ???????????? – ???'? ?-Memories ????? ???? ????? ??? ???; "????? ???? ???? ?????"; ????? ?? ??????? ?? ?? ???, ????? ???? ??????; ?????? ??????? ??????? ?????? ??????? ???? ??? ????? ???. ?? ?????? ?? ????? ??? ?????, ?? ????? ?????????? ???????? ?? ????? ??????? ??? ???????, ??????? ?-Autoplay, ????? ????? ???????? ???? ???? ???? ???????? ??? ????? ????, ????.

??? ??? ?????? ?? ?????? ?????? ??? ???????????? ?? ?????:

  • ????? ?????? ?? ?????? ???????? ??????? ????? ???? ???? ?-29 ??????, ??? ?????? 41 ?????? ???? ??????, ???????? ??????? ????? ??????? ?????.
  • 45 ?????? ???????? ?? ?????? ??????? ??????? ????? ??????? ??? ?????? ??????? ?????.
  • ????? ??????? ??????????? ?????????? ?????? ???? ????? ?????? ??????? ?? 19 ??????.

???? ???, ????? ????? ????? ?????? ???? ?????? ?? ????????? ????? ????????????: 69 ?????? ??????? ?? ?????? ??????????? ????? ???? ?? ?????? ?????? ????; ?-62 ?????? ??? ?? ????? ??????????? ??????? ???????? ??? ?????? ???????. ???? ????? ?????? SAP Hybris ?-Forrester Consulting ????? ?? ?????? ???? ?? 200 ??????? ?-1200 ??????, ???? ?????? ???????????? ???? ????????.

??? ?????? ??????? ???????? ?????? ??? ??? ????? ?????? ???? ????? ????? ????????????; ?? ??? ???? ???? ????. ???? ?????, ?????? ????? ??, ??? ???????????? ?-2016 ??? ??????? ??????? ????? ????????????? ?????? ????, ?? ?? ???? ????? ?????? ?? ??????? ?? ?????????? ?-big data ??????? ???? ???? ???? ??????????? ???? ???????.

??????????? ???????: ???? ?-BUS

????, ??????? ?????? ?? ??????????? ??????? ?????? ??? ????? ??????? ?? ?? ???? ??????? ?? ????? ????, ?????? ???????? ?? ?? ????? ???????, ????? ??? ????? ?? ????? ????? ????? ?? ?????? ????????, ?? ????? ???? ?? ???'? ?????? "?????? ???? ???? ?? ??? ?? ??…", ?????? ??? ????? ?????? ?? ????? ????? ??? ???? ?????? ????. ????, ????? ??? ???????????? ????? ?????? ???????? ????? ?? ????? ??????, ??? ???? ????? ????? ??????????? ??????? ????? ???? ?????? ?? ?? ????? ?? ???? ????.

??????????? ??????:

??????????? ??????

????, ??????????? ????? ????? ????? ???????? ????? ?? ??????. ?????? ?????? ???? ??? ???? ???? ?????? ???, ????, ?? ?????? ???????? ?? ?????, ??? ?? ??? ????? ???? ???? ???? ???, ?????? ?? ?????? ?????. ?? ?? ???' ?????? ???: ???? ?????? ??? ???????? ????? ????? ????? ?????, ??????? ??? ?????? ?? ????? ?? ?????? ????? ?????????. ?? ??? ???? ?? ???"? ??????? ??????? ???? ?? ????? ?? ?????, ?????? ???????????? ??? ?? ???? ???? ??????. ?? ????? ??, ?? ??? ????? ????????????, ??? ???? ??????.

?? ?? ???? ?????? ???????? Sailthru???????????? ??? ?? ?? ????? ?????? ?????????????: ????????, ????? ?????? ???, ?????, ????????, ????? ????????'??? ???. Sailthru ?????? ?? ????? ???????? ?? ??????????? ?????? ?? ????? ??????? ???????: B-U-S, ???? ????? ?? Usage, Behavioral ?-Situational. ???? ?????:

  • Behavioral (????????) – ????? ????????? ?????????? ?? ????? ??? "?????" ???? ???? ?????, ?????? ?? ??????? ?????????, ??? ?????, ????? ?????? ??????. ????, ?? ???? ??? ????? ???? ???? ???? ?????? ??? ????? ????? ????, ?? ???? ?? ???? ????? ?? ????? ???? ????? ?????; ?? ???? ??? ??????? ????? ??? ???? ????????, ????? ??? ????? ???? ?? ????? ???? ???????? ??? ?? ????? ??"?; ??? ????.
  • Usage (???? ??????) – ??????? ???? ??????? ???????? ??????? ?? ???? ?????? ?? ?????, ????, ?????? ???????? ??? ????, ???? ??????? ?? ???? ??, ?????? ???? ???? ???? ?????? ????. ??? ?????? ?? ???????????? ????? ??, ???? ?????? ??? ?????? ???????, ????, ????? ?????? ??????? ???? ????. ??? ??? ???? ????? ?????? ???? ????? ??? ??? ???? ????? ?? ???? ?????? ??????
  • Situational (????-????????) – ????? ????? ???? ????? ???? ?????? ?? ???? ?????? ????? ??????. ?? ????? ???? ???? ??????? ???? ??? ???? ?? ?????? ???? ?????, ?????? ??? ?? ??????? ??? ???? ?????, ????? ?? ???? ?? ??????? ???????? ????. ????, ???? ???? ???? ????, ????? ????? ?? ?? ???? ??????? ??????, ???? ??? ???? ????? ???? ?????? ?? ?????? ???? ?????? ?????.

????? ?? ???????????

?? ??? ????? ?????? ?? ??????????? ????? ?????? ????? ???? ?????

?????? ??????? ?????

????, ???? ?????? ????? ????, ???? ???, ??? ????? ????? ?? ?? – ?????? ??????? ????? ????? ??????? ????? ??????? ?????? ?????? ???? ??????? ????? ??????? ?????, ??? ?????? ??????. ?????, ?????? ??? ???? ???? ??????????? ??????? ?????? ????????? ?? ?????, ?????? ?????? ??????? ????? ????? ?????? ????? ?????? ??? ??? ?????????, ???? ??????? ??? ???? ???. ??? ??????? ??????? ??????? ???? ???'??? ???:

???? ?????? ??????? Spotify:

??????????? ?????????

???? ???? ??????? ????? ???? ?-Endomondo, ????????? ?????? ??????? ???? ???? ????. ???? ?? ??????, ?????? ?????:

???? ??????? ?? endomondo

?????? ??????? ???????

??? ???? ????? ???? ???????????? ????? ??? ??????? ?? ??? ?????. ???? ?????? ?????? ?? ??: ??? ?? "???????" ???; ??? ????? ????? ?????? ??? ?????? ?? ??????; ???? ?????? ???? ????? ??????? ??????. ???? ???? ???? ?? ??? ??? ???????? ??????? ????? ?? ?????? ???? ?? ????. ??? ???? ?????? ??????: "?????? ???? ????? ?? ??? ?? ?…" ?? "?????? ????? ???? ?? ???? ?? ??…"? ?? ???? ???? ????? ????? ????, ??? "??? ???? ????? ?? ??…."?

???? ????? ?? ??? Marketing Sherpa????? ?? ??????? ?????:

??????????? ??????? ????

???? ?????

???? ????? ??? ???? ????? HTML (????, ???????, ???? ?????? ?? ??????) ?????? ????? ??? ????? ??. ?? ???? ????? ??????? ?????? (?? ????? ????? ?????? – ????? ???? ????? ??? ?? ?? ?-IP ???? ??? ????), ?????? ????? ???' ???? ????? ????? ????? ?????? ?????. ????, ??? ??? ?? ?????? ????? ????, ???? ????? ???? ??? ?? ?? ??????? ????? ?????; ???? ?????? ??????? ?????? ???? ????? ????? ???? ????? ??????? ???? ??? ????.

??? ????? ??? ????? ?????: ???? ????? ????? Salesforce ???? ???? ????? Demandbase ??? ?? ???? ???:

???? ????? ????? ???????????

?????

??? ??????? ?????? ????? ????? ?????, ?"?? ????" ?? ????? ???? ????, ??? ???? ??????? ?????? ??? ???? ????? ????? ???? ?? ???????? ????? ?????? ?? ?? ????? ??????????? ?????. ????? ???? ????? ?? ??????? ???? ????? ?? ?? ??????? ??? ???? ???? ????? ??? ??????, ?????? ?? ??????? ?????????????.

????? ?????? ?? Naked Wines, ??? ????? ????????:

????? naked wines

 

?????? ?????? ????? ?-doggyloot, ???? ??????? ?????? ???? ??????:

doggyloot

 

?????

?? ??????? ?????? ???????????? ????? ????? ???? ???? ????? ????? ?????? ???????? ????; ????? ??? ??? ????? ?? ??? ????? ???? ???? ??????. ????? ???????, ?????? ????????????? ?? ?? ?? ???? ???????? ?????????, ??? ?? ?????? ??, ??? ??? ????? ????? ?? ???? ??? ?? ??????? ???? ??????? ????. ?????? ??????? ?????? ?? ???????????? ??????? ???????????? ???? ????? ???? ??? ???????!

??????? ????:

????? ? facebook
????? ? whatsapp
????? ? twitter
????? ? linkedin
???? ?? ?????

???? ?? ?????

??? ???? ?? ?????. ???? ??????? ???? ????? ???? ????? ?????, ?????? ??????? ??????? ??? ?????? ?????? ??? ????? ??????, ????? ?????? ????? ???? ???? ??? ?????. ?"??? ?????" ??? ?????? ??? ??? ?? ???? ???? ????? ????? ????, ????? ??????? ?????? ????? ?? ?????? ?????? ???. ?????, ????? ?????? ????? ?????? ??? ????? ???? ???? ?????? ???? ?????? ?? ???? ????? ???? ???????? ?????.

?????? ?????? ????? ??????? ????

???? ???? ????!

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