???????? ??????? ?? ????? ????: ????? ??????? The Autocomplete Truth

????? ????? ?? ???"? ??? ????? ???? ?????? ?????? ??????: ??-??????? ?????. ??? ??? ??? ??? ??????? ???? ?????? ?????? ????
?????? ??????

??? ????????? ????????? ??? ????? ?????? ?????? ?? ???????, ?????? ????? ??? ????? ????. ????, ???? ???? ?????? ????? ???? ?????? ?? ?????; ????? ????? ??? ????? ????, ??? ???? ??? ????? ???? ?? ????? ???????? ??????? ?? ????? ?????? ??? ???? ?? ???? ?????. ??? ???? ????? ?????? ????? ????? ???, ???? ?? ???? ????? ?????? ???? – ?????? ???????? ?? ????? ?????? ?? ???? ???? ??????? ?? ??? ???? ?????? ?????? ??? ????? ????.

????? ????????, ??? ?????????? ??????? ????? ??? ????? ??? The Autocomplete Truth, ?????? ?-2013 ?? ????? ????? ?? ???”?, UN Women. ??????, ????? ?? ?????? ?? ???”? ??????? ?????? ????? ?????? ????, ??? ????? ??? ????? – ??? ???? ?? ?-2010; ???? ??? ???? ????? ?? ??????? ????? ??????. ?????? ??? ?????? ?????? ???????? ?????? ??????? ???? ?????? ???? ??????? ????????, ?????? ???? ????? ?????? ???? ?? ????? ???? ????? ??????, ?? ??????? ??????? ??? ??????? ???????. ???? , ??? ????? ???? ??????? ????? ???? ?? ???? ?? ?????.

????? ??????? ??????

?? ??????? ??? ???? ???? ?????? Memac Ogilvy & Mather ??????. ????? ????? ??????, ?????????? ?? ???? ??????? ????? ??? ??????? ??????? ????? ????? ????? ??????? ??????? – ????. ??? ????? ??????? ??? ???? ????? ????????? ??????? ?? ????? ??????, ????? ??? ??? ?? ?????? ?????? ?? Ogilvy ?????? ????? ????? ??? ?????? ?? ???? ???????? ?????. ???? ????? ???? ????? ?????? ?????? ?? ????? ??????, ????? ??? ???? ????? ???????.

?????? ??? ????: ???? ?? ??????? ????? ???????? ?-autocomplete ?? ???? ????????? ??????? ?? ????, ?? ????? ?? ??????? ????? ?????? ?? ????? ???? ?? ???? ?????. ???? ???? ????? ???????, ?? ??? ????? ??? ????? ??? ?????? ?????? ??? ?????????? ??? ?????? ??????? ????????? ???????. ???? ?????? ???? ????? ???? ???? ????? ??????? ??? ??? ????? ???? ?????? ???????????? ???? ???? ???????? ?? ?????????, ???? ???????? ????? ??? ?????.

???? ?????? ????? ??????, ?????? ????? ??????? ????????. ??????? ??? ????? ?????? – womenshould# – ????? ???????? ??? ????? ???? ???????. ?????, ??? ?????? ?? ???? ??? ????, ??? ????? ????? ?? ??????? ?? ???? ????? ????????? ??? ?????? ?????? ???????? ?????. ?????? ????? ????? ????? ???????? ????? ?????, ???? ??? ????? ???? ?????? ???? ?? ???? ?????? ???????? ??? ?????? womenshould#. ?????? ??????? ??? ????? ?? ???????? ??????? ????? ????? ?????. ????? , ???? ??????? ??? ?????? ????? ?? ?????? ???????? ????? ????? ????? ?????? ?????? ????? ??????? ????????. ??? ????? ?????? ?? ?????? ???? ???? ??????? ??????? ??”? ?????????? (??????, ?????? Global PR Summit ?? ??? 2013), ?? ??? ??? ????? ?? ????? ????? ?????? ????????.?

??? ??????:

??????? ???????

?????? ??????? ??? ?? ?? ???????: ??????? ??? ?????? ????? ?????, ??? ???? ?-BBC, ?-CNN ????????? ???????? ??? The Guardian, Huffington Post, Time, Times of India, Metro Sweden, La Figaro, Buzzfeed, Mashable ?-ELLE. ??????? ??? ???????? ?? ???? ?????? ???????? ??? ???? ?????. ?? ???, ??? ??? ????? ?-600 ??????? ???????, ?????? ??????? ?????. ?????, ??? ???? ???????? ???????? ????? ??????? ??? ???? ??????? NASCAR ?? ???? ????. ?????? womenshould# ??? ?????, ???? ??????? ????? ?-50 ??????; ??”? ??? ??????? 134 ?????? ?????? (impressions) ???????. ??????? ???????? ????? ?????? ???? ??????? ??? 755 ??????. ???? ????? ???? ?????? AdWeek ?? ??????? ??? ?-116,000 ??????? ????????, ?? ????? ???? ?????: “Most Shared Ad of 2013”. ????, ?????? ???? ????? ???????, ???? ???????? ?? ????? ???? ?? 125,000.

??????? ????? ???? ??????? ?????? ???? ????? ?? 2013 (Social Good Campaign of the Year) ?? Ad Council, ????? ?????? ?????????. ?-2014 ??????? ??? ???? ????? ??????? ?????? ?????? ????? (Clio Awards): ??? ????????? ???? ?????? ???? ????????? ???? ???? ?? ????. ?????, ???? Shorty Awards ???? 2014, ??????? ???? ???? ????????? “?????? ???? ????? ?????? ???????” (??? ????? ?????), “??????? ?????? ???? ?????” ?”??????? ??????? ???? ?????”.?????? ???? ?????, ???? ?????????? ?????, ??????? ??? ????? 50 ???????? ????? ??????? ?? ???????. ????? ???? ???? ?????? ???????? ?????? ??? ?? ??????? ????? ????, ??? ?? ?? ??????? ??????? ????? ??? ?? ????????? ?????? ?????? ??????, ????? ?????? ????.

?????? ??????

??? ?????? ????? ?? ?????? ??????? ????? ?????:

??? ?????? ?? ???????

????? ?? ??????? The Autocomplete Truth ???? ????? ???? ?????? ?????? ???? ????? ???? ??? ???????? ??????: ??? ?????? ??? ???? ??????. ???? ??????? ?????, ????? ?????: ?? ????? ??????? ???? ????? ??????? ?????? ??? ???? ?? ???? ???? ???? ??????? ?????. ??????? ??? ?????? ????? ???? ?? ???? ?? ???? ???? ?????? ?? ?????? ???? ???? ???????. ??????? ?????? ??? ?? ??? ????: ???? ?????? ????????, ????? ????? ?? ???? ?????????? ???? ????? ?????.

??????? ?? ??????? ????? ???????. ????? ????? ??? ????? ?????? ????? ???? ????? ??? ???. ???? ?????? ??? ?? ???????, ?? ??? ??? ????? ?? ?????? ?????? ?????. ????? ?? ????? ?????? ????? ??????? ???? ??????? ?????? ????? ????? ???????? ?? ???? ???????. ???? ???? ????? ?? ????? – ??? ?? ???? ?? ??????? ???? ????? – ??? ??? ?????? ????? ????? ?? ????? ????? ???? ?????. ?????? womenshould# ????? ????? ????? ???????, ?? ??? ??? ?? ???? ?? ?? ??????? ????? ???? ?? ????? ????? ????.

????? ?????? ?’??????, ????? ????? ??????? ?????? The PRactice , ???????? ????? ????? ?????? ???? The Best of Global Digital Marketing, ?? ????? 5 ??????? ???????? ??? ???? ?????:

  1. ???? ????. ?? ???? ????? ???????? ???.
  2. ???????? ?????? ??? ??????. ?? ?????? ???.
  3. ????? ???? ?????????? ????? ????? ????? ???????????.
  4. ???? ??????? ????? ????? ????? ????????. ?? ???? ????? ???? ??? ????. ????? ????.
  5. ?????? ?? ???? ???? ?????? ?? ?????? ?????? ???????. ?? ??? ??? ???? ?? ??.

??????

??????? ??? ???? ??? ???? ????? ??????? ??????? ?? ???? ???????, ????? ????? ?????? ???? ????, ?????????, ???? ?????? ????? ???? ????-??? ?? ?????. ?????, ????? ??? ???? ?????? ????? ????? ??????? ?? ????? ?? ?????? ???? ?? ?????. ??? ??, ??????? ????? ???? ?????? ????????, ???? ?????? ??? ????????, ????, ???? ?????? ?? ??????? ????? ?????? ???????? ??????? ???????? ??????? ????? ??, ??? ???????.

?????? ??? ???????? ??????? ???? ????? ???? ????? ???????!

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