8 ??????? ?? ????? ??????? ???? ?????? ?????? ?????? ???

Digital Marketing Myths

????? ??????? ???? ????? ??? ???? ???? ??????. ?? ???? ???? ??? ????, ??? ??????? ?? ????? ?? ??? ???, ????? ???? ?????? ???? ?????????? ?????????? ?????? ??????? ?????? ????? ???????? ??????? ????? ?????? ??????. ????, ????? ??? ???? ????? ?????? ????, ?? ????? ??????? ???? ???????? ??????????????; ?????? ??? ?????? ????????? ???? ?? ??????? ????? ???????? ???? ?????? ?????? ?????? ?????? ????? ????????? ????? ???, ??????? ????? ???.

??? ???? ????? ????? ??????? ??? ????? ?????? ???????, ???? ????? ?? ???????? ???? ??? ??????. ?????? ?????? ??? ??????? ?????? ?????, ???? ??????? ????? ?? ????? – ??? ??? ???????? ??????? ???? ????? ???? ???? ?????? ????? ????? ???????

????? #1: ??? ???? ????? ??? ????? ?????? ????

?????? ?? ???? – ??? ???! ??? ?? ????? ???? ??? ???? ?? ??????? ?????. ????? ???????, ?? ???? ???? ????? ???? ?????? ????, ?? ???? ???? ????? ??????. ??? ????? ?? ????? ??????? ???? ????? ??? ????? ?????? – ??? ????? ?????? ?????? ????. ????, ???? ??????? ??? ????? ?????? 2000 ?????? ?????????, ????? ?? 5 ?????? ??????, ???? ???? ???? ???? ??? ?????? ???? 200 ?????? ???????? ????, ?????? 30 ??? ?????? ??????.

??? ????? ????? ?? ?? ????? ???? ??????? ?????? ?? ??? ???? ???? – ???? ??? ?????? ????. ??????, ???? ??? ???? ?????? ???? ??? ????? ????? ????, ???? ????? ???? ???? ??? ????? ???? ?????? ?????? ?????????? ??? ??? ??? ????? ?? ?????; ???? ???? ??????? ?????? ???? ???, ??? ???????.

????? #2: ???? ??? ?? ???????? ????? ????? ????? ???????

????????: ???? ?????? ????????, ???? ????? ?????? ?????? ?????? ???? ????. ?? ?????? ??????? ?? ???? ???? ?????? ????????. ????, ???? ?? ???? ?? ??? ?????? ?????? ?????? ????? ?? ?????? ?????? ??????? – ??????? ??? ????? ?????? ?? ????? ???? ???? ?? ?????? ???????? ??? ????? ???. ????, ?? ?? ????? ??? ????? ????, ??????? ????????? ?? ???? ?????????? ????? ???.

?? ??? ?????? ????? ???, ??? ???? ???????? ????? ?? ????? ??? ????? ??? ?????? ?? ????? ?????? ???????.

????? #3: ?????? ??????? ???????? ?????? ????

?? ???, ????? ??????? ????? ?? ???? ???? ?????? ???????? ????? ???????, ???? ??????? ??????, ??????? ??????? ?????????? ??????. ??? ?????? ??? ????? ????? ?????: ????? ???? ????? ??? ???? ?????? ?? ?????? ?????? ???????????? ?????? ??? ??? ????? ?????, ?? ??? ??????? ??????? ???????? ??? ???? ??? ???????? ??????, ??????? ????? ?????? ????? ???.

?????? ????? ?????? ?? ???????? ?? ???????, ????? ?? ????? ?? ????? ?? ?? ???????? ???? ???????. ????? ???, ???? ????? ?????? ????? ???????, ????? ?????? ??????? ???? ????? ???; ????? ???? ????? ??? ??? ?????, ???? ???? ??????.

??? ???? ?? ??? ?????: ??? ????????, ???? ?????? ??????? ??????? ??????? ???? ???? ?????? ??????? ??? ?????. ????? ????? ????? ??????? ???? ???? ???? ??????? – ????? ???? ??????? ??????? ???????? ???.

??? ?????? ?? ?????? ?? ???? – ???. ?? ???? ????? ????? ???? ????, ??? ???? ??? ????? ?? ???? ??? ??????? ???? ????? ???? ??????, ????? ????????:

???? ??????? ?????? ?? ???? ???

????? #4: ??? ??????? ??????? ?? ?????? ??????? ?????

??? ????? ??????? ?? ???? ??? ??? ??????? ?? ?? ????? ?????? ??????? ??? ?????? ?????? ?? ?? ??? HubSpot, ??? ??????? ?? ??? ?????? ?? ?????? ???? ??, ?????? ????? ???? ?? ?? ?? ?????????, ?????? ???? ?? ???? ???????. ?? 16 ?????? ???????? ??????? ?? ?????? ????????; ?-60 ?????? ???????? ?? ?????? ??????? ????? ?????.

?? ?? ???? ??? ?????? ????? – ?? ?? ????? ?? ?????? ??????? ?????? ??????, ???? ???? ?????? ???? ??? – ??? ?????? ???? ????? ???? ??? ????? ??? ????? ???????, ??????? ?? ?? ??? ??? ??? ??. ????, ???? ?????? ?? ????? ????? ???? ?????, ?????? ????? ?????? ????? ??????? ??????.

????? #5: ???? ??? ???? ????? ??? ?????? ????????!

????? ???????? ??????? ??? ??? ?? ?????? ???????, ??? ??? ??? ????? ??? ??? ?????? ?????? ??? ?? ???????? ??????. ???? ???, ??? ??????? ???? ?????? ????? ????? ?????? ?????? ??????? ??? ?????? ?? ???????, ????? ????? ????? ????? ????? ???? ???? ???????? ????????, ???????, ?????????, ????? ????, ?????????, ?????????, ???????, ??????’? ???????, ??? ??? ?????? ??????.

?? ???? ??????? ????? ??????? ??? ????? ?????? ???? ?? ???? ????. ?? ?????? ????? ??? ????? ???? ??????? ?????? ???? ?????? ?????:

  • ??? ???? ???? ?? ???? ????? ???? ?? ?????. ?? ?? ????? ???????? ?? ??? ??? ?????? ?????????, ??? ??? ???? ???? ??? ?????? ????? ??????, ????? ????? ??????? ????? ?????????? ???? ???? ???? ??????? ????? ?????? ??? ?????? ???????? ?????????? ????? – ??? ???? ???? ???? ???.
  • ??????? ?? ?? ?????? ???? ?????? ???? ?????? ???? ??? ????? ??? ????. ??? ?? ??? ?? ??????? ?????? ???? ??????? ??????? ????? ??? ?????? ????? ???? ??? ??? ?? ?-2-3 ????? ??????? ?????????? ???? ????, ???? ?????? ????? ????? ??????? ??? ???? ????? ??? ??????.

????? ??????? ????? ?? ??? ????? ???. ????? ?????? ????? ????? ???? ?? ??? ????? ??? ????? ?????? ??????? ???????? – ?? ????. ????, ??? ???? ???? ?????? ?? ???? ??????? ???????? ????? ???? ???? ??????? ?????? – ????? ???? ????? ?? ???? ??????’?, ?????. ????? ????, ?? ??? ??? ?? ??? ?????? ?-93, ??? ?? ??? ????? ?????’? ???.

???????? ?? ???

 

????? #6: ?? ???? ??? ??????? ???? ???? ???????

????? ?????? ?????, ???? ?????? ??? ??? ?????? ????, ??? ??? ?? ????? ?????? ?? ???? ????. ?? ????? ???????? ?? ?? ?????? ??????? ??? ??????? ??? ?? ?? ??????, ????? ??????? ?? ????. ??? ?????? ???? ????? ????? ?????? ?????? ???????. ??? ????? ?????? ??? ????? ?? ??????? ????????? ????. ?? ???? ???, ?? ??????, ?? ???? ????, ?? ?? ??????? ?????? ???’, ?? ???? ????? ???? ??? ???? ????. ?? ?? ????? ?????? ????? ???? ??????? ???? ????????.

?? ??? ???? ????? ??????? ?? ??????, ??? ?????? ??????? ???? ????? ???????, ??? ?????? ????? ??? ??? ?????, ?????, ????, ????? ??????????? ????? ??????? ???????.

????? #7: ?????? ???????? ?? ?????

???? ???? ???? ?????? ?????? ?????? ???????? ??????? ?? ?????, ??? ?????? ??? ???? ??????? ??????? ??? ??? ?? ????? ?????. ?? ??? ???????? ???? ??? ?????? ?????, ??? ?? ???????? ????? ????? ??????; ?? ??? ?? ??? ???? ?? ?????? ??? ??????? ?????; ?????? ?????? ???? ????????? ?? ????? ???? ?????? ??? ???? ??????? ?? ?????? ?????? ?????.

?? ?? ???? ???, ?????? ?-Business Insider ???? ????, ??? ????????? ?????? ?? ????? ???? ????? 1-3 ????? ????:

?????? ????? ????

 

??? ????? ?????????? ??????? ?? ??????? ?? ?????? ????????:

  • ????? ????? ??? ????? ???? ????????(25.1 ??????)??????? ????? ??????? ?-2015.
  • 61 ?????? ???????? ?????? ???? ?????? ???????? ??????? ?-28 ?????? ??? ??????? ???? ???? ????? ???? ???? ?????.
  • 95 ?????? ??????? ??????? ?????? ???? ??? ?????? ???? ????????.

???? ?????? ????? ??????? ????? ?????? ???????? ??? ???????? ???? ??????? ??????? ??? ????. ??? ?? ??????? ????? ?????? ???? ??? ????? (??????? ???? ?????? ?????, ?????? ???????? ?? ??????? ??????), ?????? ???? ??????? ?????, ??????? ???????? ?????? ????? ?? ???? ?????? ??????, ???? ????? ?? ???? ???. ????? ???????,??????? ???????? ?? ????? ?????? ????, ??? ?? ?????? ?? ????? ??????? ?? ?-ROI ????? ?????, ??? ???? ????????? ?????? ?????? ??????? ?????? ???????.

????? #8: ????? ?????? ?? ????

????? ?? ????, ??? ???? ??????? ?????? ???????; ??? ?? ?? ???? ????? ????? ?? ????? ?????? (???? ?????, ?????? ????????, ??????? ????? ?????????? ???’). ????, ?????? ?????? ?? ????? ?? ??? ??????? – ?? ?? ??? ??? ????, ??? ???? ??? ???? ???? ???, ????? ????? ??? ????? ????, ???? ???? ???? ????, ???? ?????? ???????? ???? ?? ???? ????? ?????? ??? ????? ?????, ????? ?????????? ??????? ?? ?????. ????? ???????, ??? ????? ????? ???? ???? ???? ?? ????? ?????? ??? ????? ??????? ????????? ???.

?????

????? ??????? ??? ????? ??? ??? ????; ?? ???? ???? ???? ????? ???? ???? ???????? ????? ??????? ??????? ????? ??? ???? ???????? ???????? ????. ?????? ??? ??????? ???? ????? ???????? ???? ??? ???????!

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